When I moved to Fullerton, I started Googling to see where all the stores that I regularly shop at are located. I’ve been a regular shopper at Trader Joe’s since I moved to the San Fernando Valley to go to college. I continued shopping there when I moved to Long Beach, and I expected to find a local Trader Joe’s in Fullerton. After all, a city with 126,000 people, a major university, a solid middle class and several upper-middle class neighborhoods would seem like Trader Joe’s heaven, right?
Wrong. There is not a single Trader Joe’s in Fullerton. The closest one, as far as I can tell, is in Brea (2500 East Imperial Highway). It seems to be a pretty good store. It get’s good reviews online, “Any Trader Joe’s is great, but the one in Brea, I have to say is very good. There is something about this store that makes you feel comfortable. Even when it is crowded, it does not feel uncomfortable or cramped. The staff is always very helpful and very nice.” There are also Trader Joe’s in Cerritos, Yorba Linda, and Tustin. But not Fullerton.
Why is that?
Trader Joe’s was started with the idea of attracting well-educated people, looking for something different and a little bit exotic, but with keen eye for bargains. Do Brea and Yorba Linda have more exotic tastes than Fullerton? Or is it our education level that has kept Trader Joe’s away? A certain Fullertonian addicted to Peppermint Joe Joes need to know!